I started doing business in the 1990s, especially in the tourism and business sector, which was subsequently expanded into the insurance and healthcare sectors. In 1994, I opened the travel agencies Kovotour plus s.r.o. and PINETA CZ s.r.o., which from the very beginning of their activity belonged to the largest and most important tour operators in the Czech Republic with several own brand stores and a wide business network of authorized contract dealers, franchise partners and sales representatives. During their time on the market, both agencies have regularly and successfully presented themselves at local and international tourism fairs and have won prestigious awards for the best travel agency every year.

In 1994, I expanded the company with the status of a non-state medical institution in the field of practical medicine for children and adolescents and physiotherapy, and later also in the field of rehabilitation and physical medicine. During its operation, the company has organized health-treatment stays for hundreds of thousands of children, mainly in Montenegro, Croatia, Greece, Bulgaria, but also domestically in the Beskydy Mountains for various medical institutions, the Red Cross, schools, non-profit organizations, health insurance companies and other clients.

During my time in the tourism industry I have been an honorary member of the Association of Travel Agencies of the Czech Republic, the Association of Czech Travel Agencies, KLASTR Tourism, the Chamber of Commerce of the Czech Republic and President of the Czech-Montenegro Chamber of Commerce and Industry.

In 2013, I started an extensive reconstruction of the premises of the Mountain Hotel Čeladenka in Čeladná with mountain houses, apartments and Forest Spa, which had been dilapidated for years and which was inaugurated to the public in 2014, thanks to which I expanded the scope of my business to include the hotel, hospitality and spa industry. In the same year, I also started operating a medical facility in Čeladná in the field of rehabilitation and physiotherapy.

Bc. Jiří Hájek
Founder and owner
of Pineta cz s.r.o.  |  |

About the company

PINETA CZ s.r.o. was a foreign company founded in 1994 together with an Italian partner.

The aim was to do business in the field of tourism, where the partner from the Czech Republic, Jiří Hájek, was already working in the tourism industry in the travel agency KOVOTOUR PLUS s.r.o., which he owned. You can read more in the attached press release or online at Hospodářské noviny.

From the very beginning, PINETA CZ s.r.o. has been a tour operator offering the whole of Italy and Croatia. The company has also carried out and is carrying out investment projects in the Balkans and Italy, especially in the tourism and residential housing sectors.

In tour operator activities, the company achieved a very strong position within the Czech Republic and in the following years it was engaged in agency activities in the field of tourism. Currently, PINETA CZ s.r.o. cooperates with one of the main players in the Czech tourism market, INVIA a.s.

The company PINETA CZ s.r.o. has expanded its activities to other areas of business and services which are mainly insurance, where since 2013 it has been operating as an insurance intermediary and independent claims adjuster – exclusive insurance agent and provides comprehensive services in the field of insurance on the Czech insurance market. Other areas of business include real estate management, real estate investment, real estate leasing, investment activities and consulting, healthcare in the field of rehabilitation and physical medicine, physiotherapy and neurology and other areas.

Property management

Property managementPINETA CZ s.r.o. owns and leases a wide range of residential and commercial properties in the Moravian-Silesian Region, Prague and abroad. We offer comprehensive property management and individual services from administrative, technical to economic activities. We provide high quality, transparent and reliable services on the real estate market and thanks to our years of experience and knowledge of the area we can actively respond to the requirements and needs of our clients, not only private owners and companies, but also cooperatives or communities of owners.

We have been focusing on providing a quality and flexible service to the property market for over 25 years. We can help you look after your property in the best and most efficient way possible, with the aim of achieving the most cost-effective solution. By proactively keeping up to date with the ever-changing legislation, we are able to respond to our clients’ current needs and requirements in a targeted manner.

We prepare and update lease agreements, property registration lists, and provide documents for selecting, changing or switching energy suppliers. We keep records of owners and tenants of all residential and commercial units and technical records of real estate of all kinds, from apartments to commercial buildings to land.

We prepare and conclude draft insurance contracts, and we redraft existing insurance contracts according to the requirements of our clients and current legislation. You can learn more about our insurance activities in the section “INSURANCE SOLUTIONS”.

We regularly evaluate operating costs, prepare technical documents for billing of energy services, calculate and account for advance payments for utilities, and submit bills for costs associated with the operation of the property with a proposal for solutions to save them.

We prepare an annual maintenance and repair schedule for the property. We prepare and schedule periodic inspections of the property’s technical equipment in accordance with current ordinances and applicable standards. We deal with reported tenant complaints, breakdowns, damages and accidents in the property. We also provide routine repairs and maintenance of the property, based on a tender procedure with the final decision of the building owner

We check and remind debts for payment of rent, utility payments and other payments related to the operation and maintenance of the property. We provide monthly updates on debtors and the status of debt recovery solutions. In the case of debt recovery through the courts, we supply comprehensive documentation to the legal service.

Thanks to our long-term and close cooperation with law and notary offices, we mediate the purchase and sale of real estate, the establishment of SVJ or BD, transformation between these organizations or their liquidation or changes in the registry court.

We also advise on obtaining financing for the repair or reconstruction of the property, whether it is a loan, mortgage or subsidy, where we provide all the documents for its successful execution.

Insurance solutions

PINETA CZ s.r.o. is an independent insurance brokerage company under the Insurance and Reinsurance Distribution Act, which provides a wide range of non-life insurance products and claims handling. Thus, it offers its clients a comprehensive solution to all insurance needs with maximum protection in unexpected unpleasant life situations. In our work we emphasize professionalism, professional qualifications and many years of experience in the field. It is thanks to our many years of experience and knowledge that we are familiar with a wide range of standard and non-standard insurance. Our main activities include brokerage, administration and regular monitoring of insurance, risk assessment, optimization of insurance coverage and claims handling. We are well versed in the specifics, pitfalls and legislation of the various lines of insurance and are therefore able to find the most optimal combination of suitable insurance products that can cover the risks of their business to the maximum extent.


We insure mainly in the following fields:

  • Real Estate
  • Healthcare
  • Tourism and hospitality
  • Public administration and local government
  • Banking and finance
  • Construction and engineering
  • Manufacturing industry
  • Textile and clothing industry
  • Pharmaceutical industry
  • Paper industry
  • Aerospace industry
  • Wood industry
  • Chemical industry
  • Electrical Engineering
  • Energy
  • Telecommunications
  • Food industry
  • Agriculture and others

We will design an insurance program for you, arrange insurance, select a suitable insurer, represent you in insurance claims, settle claims and help you with claims handling. We defend our clients’ interests in every claim, oversee the accuracy and timeliness of claims handling and regularly evaluate claims.

Our core insurance products are:

  • Property insurance
  • Travel insurance
  • Car insurance
  • Property and public liability insurance
  • Business interruption insurance
  • Liability insurance
  • Liability insurance for members of the company’s bodies
  • Sickness benefit insurance
  • Employers’ liability insurance
  • Claims insurance
  • Technical risks insurance
  • Construction and installation insurance
  • Economic risks insurance
  • Transport insurance
  • Terrorism insurance
  • COVID-19 insurance

We also perform audits of insurance, suppliers and customers. We also provide consulting, training and education in the insurance industry.

Our clients are not only individuals, companies and entrepreneurs, but also trading companies, manufacturing companies, banks, authorities, schools, hospitals, counties, cities, municipalities and other institutions.

For each client, we always first analyze the existing claims history for the correct insurance protection set up, prepare a variant insurance offer from several insurers with a thorough, but clear and clear commentary, analysis of the insurance conditions and recommendations based on a comprehensive analysis of the profitability of their offers of a given insurer.

Protecting our clients’ values is our priority, as is their trust and satisfaction, which is the key to long-term cooperation. We therefore treat each client individually, honouring their values and requirements, which enables us to find and secure the most appropriate insurance protection, minimising risks while saving their time and resources. We always prepare offers tailored to the needs of our clients, so called “turnkey”. We cooperate with all major insurers and always provide our clients with the most advantageous insurance solutions in terms of price, conditions and service.

We meet all the requirements related to the activity of an insurance intermediary imposed by Act No. 38/2004 on insurance intermediaries and independent claims adjusters. We are duly registered with the Czech National Bank.

Our activities are governed by the principles set out in the Insurance Broker Code of Ethics.


PINETA CZ s.r.o. has been involved in tourism since the very beginning of its activity as a tour operator due to the interconnection of ownership structures with the leading Czech travel agency KOVOTOUR PLUS s.r.o., which was founded in 1994 and owned and managed for 25 years by the owner of PINETA CZ s.r.o.  You can read more in the attached press release or online at Hospodářské noviny.

The company specialized not only in seaside holidays, but also in medical and health stays both abroad and domestically. Currently, PINETA CZ s.r.o. is a partner of the largest travel agency in the Czech Republic, INVIA.CZ, and offers tours and flights to all over the world.


We have operated the Odra Hotel in Ostravice for almost 30 years and the Čeladenka Mountain Hotel in Čeladná for almost 10 years, which was completely renovated by us.

We are currently preparing acquisitions and projects for investment in this area in the Czech Republic, not only in the Beskydy Mountains, but also in Montenegro and Croatia.

Antigen testing


PINETA CZ s.r.o., in cooperation with the exclusive importer of antigen tests, Pharmatrade, spol. s.r.o., ensures the import and distribution of antigen tests and biocidal disinfectants throughout the Czech Republic, which are on the list of the Ministry of Health and Consumer Protection and are recognized in all EU member states. Over the past two years, we have delivered thousands of antigen tests not only for your employees to your companies, hospitals, schools and other institutions, but also to many households.



PINETA CZ s.r.o. has been involved in the healthcare industry for more than 25 years. Currently, it cooperates with the medical facility NEREST s.r.o., which has been providing comprehensive health care in the field of rehabilitation and physical medicine, physiotherapy and neurology since 2000 in its medical facilities see


Foreign acquisitions

Since 1995, PINETA CZ s.r.o. has also been operating abroad, where it has established several subsidiaries. Thanks to its long-standing presence on foreign markets, the company assists individuals and legal entities in their entry into foreign markets, especially in the Balkans, in countries such as Croatia, Serbia, Montenegro, Macedonia, Bosnia and Herzegovina and Slovenia. The company provides comprehensive turnkey services in the areas of commercial representation, legal services, economic and tax services.


PINETA CZ s.r.o.

Sales representation OSTRAVA
Nádražní 1258/22, 702 00 Ostrava – Moravská Ostrava

Sales representation PRAHA
Balbínova 16/206 120 00 Praha 2 Vinohrady


Phone: +420 591 160 062

IČ: 603 19 526
DIČ: CZ60319526

Registered in the Commercial Register maintained
by the Regional Court in Ostrava, Insert C, Section 11729

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